Press Releases
LuLaRoe/Evel Knievel Partnership
This press release was written to announce the two year partnership of LuLaRoe, a California based clothing company, and Evel Knievel, the American Icon. The collaboration was part of LuLaRoe's Americana inspired collection. I got to work with the Evel Knievel Estate to coordinate quotes as well as the LuLaRoe team with internal writing and distribution.
Wonderbloom Nature Preschool
This story is about Wonderbloom, the first nature based preschool in Salt Lake City and their new location. You can also read the subsequent article that was written as a result of the press release here.
Cajun Fest Music Festival
I interned for the very first Cajun Fest in Battleboro, Vermont. The event is still going annually. Since it was the first, there was a very small budget for promotion. Through media pitching, this press release helped generate stories with journalists and the event ended up receiving over 4,000 attendees.