Press Releases
LuLaRoe/Evel Knievel Partnership
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This press release was written to announce the two year partnership of LuLaRoe, a California based clothing company, and Evel Knievel, the American Icon. The collaboration was part of LuLaRoe's Americana inspired collection. I got to work with the Evel Knievel Estate to coordinate quotes as well as the LuLaRoe team with internal writing and distribution.
Wonderbloom Nature Preschool
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This story is about Wonderbloom, the first nature based preschool in Salt Lake City and their new location. You can also read the subsequent article that was written as a result of the press release here.
Cajun Fest Music Festival
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I interned for the very first Cajun Fest in Battleboro, Vermont. The event is still going annually. Since it was the first, there was a very small budget for promotion. Through media pitching, this press release helped generate stories with journalists and the event ended up receiving over 4,000 attendees.